The Jumeirah Carlton Tower


Project Title
The Jumeirah Carlton Tower
Year
2021
Location
London, UK
No. of Keys
186
Scope of Work
Bespoke OS&E Design

Located in the historic centre of London, overlooking Cadogan Gardens, the private gardens designed in 1804, The Carlton Tower flawlessly harmonizes its' glamorous heritage with the expectations of modern guests.
Led by a renowned interior and architectural design studio, 1508 London, the hotel embodied a sense of timeless and refined British property. The emphasis on minimalistic architectural lines and the bright, warm colour palette is evident to every guest embarking on The Carlton Tower experience.

Our team has followed the minimalistic aesthetic to create bespoke items for the hotel. At a glance, it might seem like a challenge to create something very simple yet inviting guests for interaction. Yet nothing is ever impossible for Palatino Group.

Inspired by the rich deep colours associated with British heritage, we've developed bathroom amenities packaging with hues of maroon, warm grey and striking green. The sets inevitably attract interest in the classic marble bathrooms.
We particularly take pride in the development of unique artistic items, which become a part of a memorable guest experience. Our designers have combined their efforts to develop a striking colouring book for the youngest Carlton guests. We've also fruitfully used the beige shades for other items, like travel packs and bags with signature logos. We have also designed and produced a plush toy in a beautiful Carlton Tower dress for children to have a friend and a memory of the hotel always in their hearts and hands.
Being well-known for our classical "must-haves" production, we never refuse a new challenge.


Specially for the Jumeirah Group, we have created a puzzle that captures a historic collaboration - the Porche 917 showcase at Carlton Tower. It is a beautiful and unanticipated bespoke item for guests to appreciate the hotel's legacy.



Classic, yet willing to surprise, The Carlton Tower is a London jewel, and we are grateful to have contributed to that remarkable concept with our creative solutions and professional skills.

Photo Credits: The Jumeirah Carlton Tower